塔玛拉·富兰克林，美国北卡罗来纳州威尔明顿市的市场营销专家
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Tamara Franklin

Verified Expert  in Marketing

Marketing Expert

Location
Wilmington, NC, United States
Toptal Member Since
January 4, 2024

Tamara是一位拥有超过十年经验的内容营销专业人士. 她在制定和实施全面的内容策略方面有着良好的记录, managing projects, and fostering partner marketing initiatives. 塔玛拉擅长创造引人入胜的内容，引起观众的共鸣. Her ability to curate, distribute, and edit content effectively, coupled with her skills in content operations and development, make her an asset to any organization.

Content Marketing StrategyContent StrategyCopywritingSearch Engine Optimization (SEO)Email MarketingBrand StrategyCustomer AcquisitionContent CreationLink BuildingProduct MarketingBrand MarketingHubSpotEvent PlanningEvent MarketingContent ManagementPodcast Marketing

Project Highlights

Shopify Editions
领导一个大型数字营销活动的内容策略，结果是1.2 million sessions to the website in 30 days.
Future of Commerce Report
为Shopify的年度商业未来报告牵头开发合作伙伴内容, which led to increased marketing-qualified leads.
Dell Technologies World
在Dell和VMware会议的联合内容开发中发挥了关键作用, resulting in the generation of hundreds of qualified leads.

Expertise

AutomationB2B PartnershipsContent Marketing StrategyContent OperationsContent StrategyContent WritingDigital MarketingSEO Tools

Work Experience

Senior Marketing Content Manager

2023 - PRESENT
VMware
  • 与戴尔(Dell)等全球企业合作伙伴共同领导协作活动规划策略和内容创作计划, Intel, Nvidia, HPE, and Lenovo, 将共同努力与VMware的战略活动和信息保持一致.
  • 领导在全球合作伙伴生态系统中采用和扩展Airtable平台，同时保持其作为共同开发内容的单一真相来源.
  • Executed asset management by overseeing over 1,800 assets, 利用Airtable作为集中存储库，确保对公司内容进行准确的标记和分类.
  • 协助将VMware的活动和信息整合到合作伙伴营销渠道中, strengthening partner engagement and co-marketing efforts.
  • Oversaw external content developers, 确保符合VMware的品牌和消息传递标准.

Content Strategist

2012 - PRESENT
Self-employed
  • 曾担任早期科技创业公司的内容战略顾问.
  • 为SaaS和HubSpot等电子商务平台提供自由内容研究和写作服务, Shopify Plus (enterprise audience), and BetterUp.
  • Contributed articles to various publications, including The Washington Post, EContent Magazine, CMSWire, IoT Agenda, and others.
  • 与SaaS公司合作制定战略和执行计划, including content audits, style guide creation, podcast marketing, editorial calendar development, and content measurement.
  • Created content for brands like Oracle, Apple, Cisco, NCR, Fiserv, Equifax, Arctic Wolf, Deloitte, Cigna, and others.

Senior Content Marketing Manager

2021 - 2022
Shopify
  • 为Shopify的代理合作伙伴生态系统制定并执行战略内容计划, 整合跨职能协作和技术集成.
  • Implemented automated content workflows within Asana, streamlining content production and distribution.
  • 管理和指导一个由自由撰稿人和内容机构组成的多元化团队, maintaining editorial quality and brand consistency.
  • 积极与Shopify合作伙伴和合作伙伴经理沟通, driving full-funnel content, including SEO, website, campaigns, blogs, ebooks, guides, 以及与B2B合作伙伴观众产生共鸣的视频内容.
  • 在合作伙伴参与指标上实现了持续的同比增长，博客会话增加了10%，电子邮件点击率/点击率和内容下载性能也有所提高.
  • 在推出Shopify Editions(产品更新的数字展示平台)方面发挥了关键作用，创造了1.一个月200万次会话，并且与合作伙伴有很大的互动, developer, merchant, and enterprise communities.

Content Marketing Manager

2020 - 2021
AYTM
  • 作为AYTM的第一个内容营销人员，制定了以受众为中心的内容战略, 确保与AYTM的业务目标和受众参与目标保持一致.
  • 与内部主题专家建立牢固的关系，并为市场研究人员和公司的合作伙伴生态系统提供真实而有影响力的思想领导力内容.
  • Managed the entire content lifecycle across various channels, including content research and creation, social media, PR, and sales enablement, and maintained high standards of quality and consistency.
  • Collaborated with external agencies and freelancers, upholding stringent editorial and brand guidelines.
  • 为公司的品牌和编辑一致性制定了第一个声音和风格指南.
  • 通过提高整体受众参与度，实现了博客流量的持续增长，每月增长2%.

Shopify Editions

http://www.shopify.com/editions/summer2022

领导一个大型数字营销活动的内容策略，结果是1.2 million sessions to the website in 30 days.

Shopify is an eCommerce leader with a focus on innovation. In 2022, 首席执行官组建了一个由100名顶级人才组成的专门工作组. 其任务是打造一种引人注目的数字体验，突出前六个月所做的所有产品和功能更新. 该工作组还负责制定一项提高网站流量的活动.

在这个项目中，我在增长营销团队中扮演了关键角色. 我的具体任务是制定一个全面的内容策略，旨在吸引访问者进行数字体验. Leveraging a mix of owned, paid, 并赢得媒体与影响者和合作伙伴的营销渠道, I successfully executed a campaign that enhanced awareness, increased sessions, and generated valuable leads.

Future of Commerce Report

http://www.shopify.com/plus/commerce-trends

为Shopify的年度商业未来报告牵头开发合作伙伴内容, which led to increased marketing-qualified leads.

Shopify publishes its Future of Commerce report annually, 对商业行业关键趋势的全面概述. 聘请了第三方分析公司来处理定量数据采集和分析, while my team was tasked with capturing qualitative data. I conducted numerous interviews with Shopify partners, merchants, and influencers, 分析对话并确定共同的主题和趋势.

除了数据收集，我的职责还包括报告的推广. 这包括确保广告空间和从最终作品中创造衍生内容, 展示在项目生命周期中的整体参与.

Dell Technologies World

在Dell和VMware会议的联合内容开发中发挥了关键作用, resulting in the generation of hundreds of qualified leads.

Dell Technologies World, an annual gathering attracting thousands of tech enthusiasts, is a substantial trade show and conference. Given the close partnership between Dell and VMware, 公司高管们每年都会积极参加这些活动，并主持多次会议.

我在协助这些高管方面发挥了关键作用，为VMware参与的20多场会议的内容开发做出了贡献.
2004 - 2006

Master’s Degree in Business Administration (MBA)

Chatham University - Pittsburgh, PA, United States

2002 - 2005

Bachelor's Degree in Marketing

Robert Morris University - Moon Township, PA, United States

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