Rehman is available for hire
Hire RehmanRehman Ashfaq
Verified Expert in Marketing
Marketing Expert
Location
Dubai, United Arab Emirates
Toptal Member Since
May 11, 2023
Rehman是一位以增长为中心的营销专家，他领导了电子商务产品的各种数字营销活动的开发和执行, B2C, and B2B organizations. 他有与所有类型组织的分布式团队合作的经验, from startups to large companies. Rehman擅长创造灵感和创新的信息，以获得具有坚实意图的合格线索.
Search Engine Optimization (SEO)Lead GenerationSocial Media ContentProduct MarketingSearch Engine Marketing (SEM)Product LaunchSemrushMedia BuyingDisplay AdvertisingContent StrategyContent CreationSocial MediaSocial Media ManagementGoogle AdsSocial Media Marketing (SMM)Apple Search AdsOn-Page SEOGoogle Tag Manager (GTM) Mobile AdvertisingEvent PlanningAttributionApp Store Optimization (ASO)TikTok MarketingMicrosoft AdvertisingMarketing Automation
Project Highlights
Lead Generation
Led the design and development of a lead generation campaign on Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter, achieving 6,6万的转化率和6%的目标转化率，同时将每次转化成本从20美元降至7美元.
Expertise
Work Experience
Digital Marketing Manager
2021 - PRESENT
Wealthface
- 与高级管理人员和专家合作，制定全面的销售和营销传播计划, 结合移动广告策略和一些解决方案，如微软广告和社交媒体优化.
- 使用诸如GetResponse之类的工具自动化营销和销售过程，以确保团队之间的一致性和良好的沟通, clients, and stakeholders.
- 带领专业营销人员和业务发展经理团队实现短期和长期目标.
- 执行营销归因分析，以证明解决方案对关键指标(如流量)的有效性和影响, conversions, and sales.
Digital Marketing Associate
2020 - 2021
Life Pharmacy
- 与数字营销经理合作，建立并执行所有在线渠道的营销计划.
- 带领网站和移动开发团队重新设计网站，利用新技术从零开始构建移动应用.
- Guided a team of designers, content creators, and influencer marketers to increase awareness, engagement, and sales through the strategic use of visual media.
- Fixed all technical SEO issues, improved the product page load speed, and optimized the content with proper keywords and headers.
Digital Marketing Manager
2019 - 2021
Blue Box Packaging
- 为创业公司实施SEO策略，将自然流量从0增加到6.4k visitors a month within six months.
- 创建一个完整的B2B数字营销计划，以提高品牌知名度和潜在客户的产生.
- Optimized website content, landing pages, and paid search copy. 收集数据并创建流量，排名和其他SEO方面的报告.
- Collaborated closely with the sales team to understand customers' needs, software sales, and the quality of leads generated by digital marketing campaigns.
Digital Marketing Specialist
2020 - 2020
ViaMe.ae
- Created a complete B2B and B2C digital marketing plan for the business.
- 计划、执行和跟踪SEO和应用商店优化(ASO)活动. 我实现了一个高度竞争的关键字排名，导致有机流量从1,400 to 5,500 visitors a month.
- Performed SWOT analysis on competitors, compiling a list of their strengths, weaknesses, opportunities, and threats.
- 建立一个吸引人的社交媒体日历，并与设计师密切合作，创造令人兴奋的帖子. Ran Facebook, Instagram, and Apple Search Ads.
- 执行完整的应用商店优化，提高Android和iOS手机应用的可见度和流量.
- 介绍了一个SEO策略，以提高网站的搜索引擎排名，吸引更多相关的自然和付费流量，从而产生更多的转换和投资回报率.
- 监控日常绩效指标，了解SEO策略绩效，并与其他营销专业人员有效沟通以达成目标.
- 负责创建和优化谷歌广告活动，搜索，显示和购物. 我设置了转换跟踪与谷歌分析和事件跟踪与谷歌标签管理器.
Project History
Wealthface Financial Services
领导设计和开发了一个非常成功的电子邮件营销活动，将营销合格的潜在客户(mql)转化为销售合格的潜在客户(sql). I managed to increased the conversion rate by 11% in three months.
Wealthface是一个强大的投资平台，可以帮助您通过投资股票来增长和管理您的资金, ETFs, and commodities.
我领导了一个非常成功的电子邮件营销活动的设计和开发. The campaign was specifically designed to convert MQLs to SQLs, ultimately leading to a greater number of conversions and sales. As a result of our campaign efforts, we increased the number of conversions by 11% in only three months. 这对我们的团队和整个公司来说都是一个重大的成就, as it positively impacted the overall business goals.
In leading the development of this email campaign, 我利用了我在市场营销方面的技能和经验，以及我对目标受众行为的理解, needs, and fears. 我指导团队创建与受众产生共鸣的信息，并以一种易于受众跟随和理解的方式组织活动.
我领导了一个非常成功的电子邮件营销活动的设计和开发. The campaign was specifically designed to convert MQLs to SQLs, ultimately leading to a greater number of conversions and sales. As a result of our campaign efforts, we increased the number of conversions by 11% in only three months. 这对我们的团队和整个公司来说都是一个重大的成就, as it positively impacted the overall business goals.
In leading the development of this email campaign, 我利用了我在市场营销方面的技能和经验，以及我对目标受众行为的理解, needs, and fears. 我指导团队创建与受众产生共鸣的信息，并以一种易于受众跟随和理解的方式组织活动.
Organic Visibility for Life Pharmacy
Led a team of content writers, web developers, 和SEO专家来优化整个电子商务网站的有机可见性, increasing traffic by 200% in just six months.
Life Pharmacy is the biggest retail chain of pharmacies in the UAE, with over 350 retail outlets and one eCommerce store.
I led a talented team of content writers, web developers, 和SEO专家来优化我们的电子商务网站的自然可见性. 我们的目标是增加网站的流量，让搜索类似产品的潜在客户更容易看到我们的网站. Through our collaborative efforts, 我们实施了各种策略，使我们网站的流量在短短六个月内增加了200%. 这一非凡的成就对企业的整体成功产生了重大影响.
The strategy involved fixing all the technical SEO issues, improving the eCommerce product page load speed, and optimizing the content with proper keywords and headers. 这些基本策略的单独实施极大地优化了网站，使我们满意地达到了kpi.
I led a talented team of content writers, web developers, 和SEO专家来优化我们的电子商务网站的自然可见性. 我们的目标是增加网站的流量，让搜索类似产品的潜在客户更容易看到我们的网站. Through our collaborative efforts, 我们实施了各种策略，使我们网站的流量在短短六个月内增加了200%. 这一非凡的成就对企业的整体成功产生了重大影响.
The strategy involved fixing all the technical SEO issues, improving the eCommerce product page load speed, and optimizing the content with proper keywords and headers. 这些基本策略的单独实施极大地优化了网站，使我们满意地达到了kpi.
Lead Generation
Led the design and development of a lead generation campaign on Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter, achieving 6,6万的转化率和6%的目标转化率，同时将每次转化成本从20美元降至7美元.
我领导设计和开发了一项潜在客户生成活动，以吸引潜在客户并将其转化为我们业务的潜在客户. 通过精心策划和执行，我们取得了显著的成果.
我们的活动带来了6000个转换，这对我们来说是一个重大成就. 此外，我们实现了6%的目标转化率，这是我们的活动目标. 这些数据表明，许多参与我们活动的人成为了我们业务的领导. Moreover, we decreased the cost per conversion from $20 to $7. As a result, we achieved our goals while reducing the overall cost of the campaign, which was a significant win for us.
我们的活动带来了6000个转换，这对我们来说是一个重大成就. 此外，我们实现了6%的目标转化率，这是我们的活动目标. 这些数据表明，许多参与我们活动的人成为了我们业务的领导. Moreover, we decreased the cost per conversion from $20 to $7. As a result, we achieved our goals while reducing the overall cost of the campaign, which was a significant win for us.
Education
2008 - 2010
Bachelor's Degree in Business Communications
University of the Punjab - Lahore, Pakistan
Certifications
SEPTEMBER 2022 - PRESENT
Email Marketing Certification
HubSpot
SEPTEMBER 2022 - PRESENT
Content Marketing Certification
HubSpot
AUGUST 2022 - PRESENT
Search Engine Optimization
Hubspot
AUGUST 2022 - PRESENT
Social Media Marketing Certification
HubSpot
AUGUST 2022 - PRESENT
Microsoft Advertising Certified Professional
Microsoft
AUGUST 2022 - PRESENT
Google Analytics Certification
AUGUST 2022 - AUGUST 2023
Google Ads Certification
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