彼得罗伽尔伐尼, 市场营销专家 in 西班牙巴塞罗那
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彼得罗伽尔伐尼

验证专家  in 市场营销

市场营销专家

位置
西班牙巴塞罗那
至今成员总数
2023年7月26日

彼得罗, 热情的营销人员, 增长的黑客, 以及数字项目经理, holds a degree in communication studies. 熟练掌握项目管理, 决策, 和解决问题, he is an expert in performance paid campaigns and organic B2C/B2B lead generation. He has a profound knowledge of search engine optimization (SEO), 电子商务, and customer relationship management (CRM). With his team, 彼得罗 achieved unicorn status in October 2022 for FactorialHR.

电子邮件营销铅一代入站营销增长的黑客电子邮件广告谷歌广告数字媒体需求一代电子商务从属营销搜索引擎优化(SEO)转化率优化(CRO)销售业绩HubSpot的媒体购买人工智能营销登陆页优化B2B营销策略归因

项目的亮点

FactorialHR Became Unicorn in October 2022
Played a crucial role as a team member who leveraged the capabilities of FactorialHR, contributing significantly to our company's achievement of the unicorn status in October 2022.
Affiliate Acquisition Channel for Werkspot
Built from scratch and established a highly lucrative affiliate acquisition channel for Werkspot that now boasts over 60 publishers on diverse attribution models.
WeAreFamily Brand Creation for MSD Animal Health
Created the WeAreFamily brand and developed captivating creatives for the pet owner community of MSD Animal Health.

专业知识

B2B潜在客户生成数字营销策略谷歌广告增长的黑客入站营销登陆页优化铅一代媒体购买

工作经验

全球营销总监

2023年至今
Infomineo
  • 进行深入的市场调研, providing data-driven insights that informed product development and marketing strategies, resulting in a 15% increase in market share.
  • 优化内部流程, reducing project turnaround times by 20% and increasing overall team productivity by 15%.
  • Entered three new international markets successfully, growing the company's global footprint and increasing market share by 15%.

入站营销经理

2021年至今
FactorialHR
  • Explored and optimized both traditional and innovative growth possibilities through testing and optimization.
  • Implemented inbound marketing strategies to ensure business goals and objectives and key results (OKR) were achieved.
  • Conducted B2B lead generation campaigns using various organic and paid acquisition channels, including public-private partnership (PPP), 缴纳社会, 联盟营销.
  • Executed demand-generation strategies and initiatives.
  • Created CRM segmentation and workflows to facilitate effective user communication at various conversion funnel stages.
  • Used testing plans to create and optimize landing pages to enable conversion rate optimization (CRO).
  • Conducted data analysis and industry research. Wrote reports and created a dashboard.

数字客户经理

2019 - 2021
的Keenfolks
  • Managed global digital projects for MSD Global and Coca-Cola Mexico.
  • Oversaw large-scale 电子商务 operations and executed inbound marketing strategies to achieve project goals and key performance indicators (KPIs).
  • Drove B2C lead generation through performance acquisition channels like PPC, 缴纳社会, and native while effectively allocating budgets.
  • Developed CRM segmentation and strategies to engage users throughout the buyer's journey.
  • Optimized global lead generation campaigns and managed digital transformation projects.
  • Provided comprehensive reports and data visualization.

Affiliate and Partnership Specialist

2018 - 2019
Werkspot
  • Undertook the management and implementation of affiliate marketing programs.
  • 参与发现, 招聘, 管理, and implementing loyalty programs for partners and affiliates.
  • Managed direct lead acquisition and facilitated deal-making.
  • Oversaw the management and optimization of B2C/B2B lead generation campaigns.
  • Participated in partnership and co-marketing activities, forming alliances with Iperceramica and Monclick, 被欧盟收购, for affiliate and co-marketing purposes, including organizing the "Worst Bathroom National Contest" in Italy.
  • Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, 合格的领导, 转换, 和销售.

FactorialHR Became Unicorn in October 2022

http://factorialhr.es/

Played a crucial role as a team member who leveraged the capabilities of FactorialHR, contributing significantly to our company's achievement of the unicorn status in October 2022.

FactorialHR is the ultimate SaaS solution, purpose-built to empower businesses of all sizes, from nimble SMBs to thriving enterprises and corporates, by streamlining and automating their HR processes. My team and I helped it become a startup valued at over $1 billion.

Affiliate Acquisition Channel for Werkspot

http://www.werkspot.nl/

Built from scratch and established a highly lucrative affiliate acquisition channel for Werkspot that now boasts over 60 publishers on diverse attribution models.

Drawing on our collective expertise and innovative strategies, my team and I designed a program that attracted top-tier affiliates and ensured sustained profitability for the company, thus creating and establishing a highly lucrative affiliate acquisition channel.

WeAreFamily Brand Creation for MSD Animal Health

http://www.weare-family.com/it/

Created the WeAreFamily brand and developed captivating creatives for the pet owner community of MSD Animal Health.

My team and I conceptualized and brought to life the WeAreFamily brand for MSD Animal Health, specifically focusing on the pet owner community. We started by fully understanding the profound bond between pets and their owners and then working on the branding.
2006 - 2010

市场营销学士学位

帕尔马大学-帕尔马，意大利

2022年8月- 2023年8月

创意认证考试

谷歌

2022年8月- 2023年9月

入站营销 Optimization Certified

HubSpot的的学院

核心

谷歌AdWords, 谷歌标签管理器, 入站营销, 市场营销, 内容营销, 搜索引擎优化(SEO), 铅一代, 增长的黑客, 转化率优化(CRO), 电子邮件广告, 销售业绩, 内容, 数字营销策略, 谷歌广告, 电子邮件营销, 市场策, 从属营销, 广告, 谷歌付费广告, 媒体购买, 品牌战略, 活动的自动化, 人工智能营销

平台 & 工具

HubSpot的

商业模式

B2C, B2B, 软件即服务(SaaS), 企业对企业(B2B), SaaS产品营销, 企业对消费者(B2C)

其他

Customer Relationship Management (CRM), 电子商务, 谷歌优化, 数字媒体, B2B潜在客户生成, 需求一代, B2B合作伙伴, 登陆页优化, Salesforce, 数字广告公司, 事件, 用户体验设计, 项目管理, 营销归因, 品牌设计, 团队的领导, 策略

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