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Pankhuri钱德拉
验证专家 in 市场营销
市场营销专家
Pankhuri is a marketing professional with 10 years of experience strategizing and executing digital marketing campaigns. She has led campaigns to drive customer acquisition, 订婚, 保留, 铅一代, and upper- funnel tactics like improving brand awareness and consideration. Having worked with large organizations and consulted startups on content strategies, Pankhuri is an expert in creating optimized digital journeys using content and marketing automation frameworks.
项目的亮点
专业知识
工作经验
数字营销经理
IGM金融
- Led a paid media campaign strategy using programmatic, 社会, 本地的, and other methods for target audiences across IG Wealth Management and Mackenzie Investments. The paid media campaigns drove new household acquisition at the rate of 12%.
- Developed a search engine optimization (SEO) content strategy and aligned content creation, which led to a 5% year-over-year increase in share of voice (SOV).
- Developed and tested a personalized prospect journey experience using Adobe Target based on audience segments that drove an increase in consideration and conversion key performance indicators (KPIs).
- 利用Adobe的分析, 谷歌分析, 还有其他测量工具, track, and report on the effectiveness and impact of digital marketing solutions.
绩效营销主管
马辛德拉金融
- Increased an online investment sale volume by ten times and an overall transaction value by 5.5倍 by running targeted paid media campaigns.
- Achieved 7% growth in a lead-to-sale conversion rate for fixed deposit investments by improving a customer journey.
- Worked with affiliate partners to grow email marketing contribution to customer acquisition from 4% to over 25%.
营销经理
Axis银行
- 采用开, 订婚, and 保留 of customers on digital banking channels, 比如Axis移动应用, 轴好, 还有网上银行.
- Created marketing automation capabilities using Unica for email campaigns and achieved an incremental response of 11% on adoption and 订婚 goals.
- Reduced cost by 26% through sharper targeted email campaigns by segmenting customers' history, 帐户类型, 银行行为.
- Conceptualized and launched a successful campaign to promote safe banking habits for brand 订婚 generating eight million views and over 57,000股.
- Led a campaign to increase applications by 32% for a recruitment initiative called Young Banker's Program.
助理市场经理
Mahindra Holidays and Resorts India Ltd
- Achieved a 12% increase in resort bookings by executing email campaigns based on customer segmentation.
- Increased voucher redemption by 28% by personalizing email communication.
- Optimized the lead nurturing process to improve the efficiency of the sales funnel by 6%.
项目历史
Search Engine Optimization at IGM金融
http://www.ig.ca/en/insights/your-financial-lifeDrove a 5% YOY increase in organic search share of voice using generic keywords.
Always-on Campaign to Increase the Contribution of Digital Channels to an Investment Book
Increased transaction volume growth by over ten times and value growth by 5.5倍. The contribution of the digital channel to the bottom line increased from 4% to 13%.
营销自动化框架
Created marketing automation capabilities using Unica for email campaigns and achieved an incremental response of 11% on adoption and 订婚 goals.
教育
Master of Business Administration in 市场营销
Goa Institute of Management - Goa, India
认证
BrightEdge认证
BrightEdge
邮件营销认证
Hubspot的
内容营销认证
HubSpot的
入站营销认证
HubSpot的
Sales and 市场营销 Certificate
汉伯学院
谷歌广告认证
谷歌
谷歌分析认证
谷歌
Skills
核心
内容策略, 市场营销分析, 数字营销策略, 数字营销, 页面搜索引擎优化, 数字营销 Best Practices, 谷歌广告, 谷歌搜索引擎优化, 活动管理, 搜索引擎优化审计, 当地的搜索引擎优化, 电子邮件营销, 付费广告, 数字运动, 搜索引擎优化内容, 转化率 Optimization (CRO), A / B测试, 搜索引擎营销(SEM), Search Engine Optimization (SEO), 搜索引擎优化工具, 内容营销, 铅一代, 电子邮件营销自动化, 品牌营销, 客户细分, 营销策略
平台 & 工具
BrightEdge, 谷歌分析, Ahrefs
技术
谷歌搜索控制台
商业模式
B2C
其他
客户之旅, 网页内容, 数字媒体, 营销管理, 客户体验, Adobe的分析, 付费媒体, 营销计划, 转化率, 内容管理, 付费搜索, 沟通, Customer Relationship Management (CRM), 数字转换
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