Nicole Elizabeth Smith
Verified Expert in Marketing
Marketing Expert
Nicole, a seasoned digital marketer from the US, now in Como, Italy, 拥有超过12年的市场营销经验, management, and content strategy. Partnering with brands like Verizon, Birchbox, Fiat, and international startups, she's achieved milestones such as 2,通过创新的营销策略，有机的社交媒体增长了000%，销售额增长了300%. 妮可熟练的项目管理和协作方式推动了品牌的全球发展, driving transformative business growth.
Project Highlights
Expertise
Work Experience
Global Marcom Content Strategist
ESAB - Global Marcom
- 为ESAB的北美(NAM)和欧洲制定并执行区域特定内容战略, Middle East, and Africa (EMEA) regions.
- 执行SEO和应用商店优化(ASO)策略，提高搜索可见度. 内容策略提高了ESAB的谷歌权威评分, 在六个月内，目标关键词的可见度增加了20%.
- Led a Semrush clean-up project, 使团队能够有效地使用该工具，并为增强的性能跟踪设置流线型仪表板.
- 利用SendGrid提高潜在客户转化率, 展示电子邮件活动在吸引和转化MEA地区B2C客户方面的有效性.
Digital Marketing Consultant
Freelance
- 曾担任营销顾问，专门从事故障排除和设计有效的数字营销和再营销解决方案, digital communication, 以及针对不同行业项目的在线声誉管理.
- Led marketing, product marketing, project management, research, 中小企业和跨国公司的创新项目.
- 提供战略分析和营销建议, including brand strategy, 基于消费者和市场洞察，定义最合适的商业模式，并创建数字营销和公共关系策略，以实现目标.
- 与客户内部利益相关者和团队成员建立良好的关系，确保项目顺利进行，并确保流程和市场绩效.
- 交付大型营销项目和内容运营:领导多个客户的综合营销活动，精简内容管理运营.
- 使用Jasper等人工智能平台分析数据、自动执行任务并提供见解.
Marketing Operations Manager via Toptal
Meggitt - Main
- 制定并执行动态视频营销策略, 通过参与增强电子学习内容, 定制视频和集成多媒体元素，确保无缝过渡和连贯的故事叙述.
- Employed efficient project management. 协调视频编辑任务和时间表，确保及时交付电子学习内容. 与利益相关者保持清晰的沟通，积极应对挑战.
- Contributed to continuous improvement. 确定并实施创新解决方案，以增强视频内容和工作流程, 提高生产力，改善用户的电子学习体验.
- Focused on continuous improvement. 在确定视频内容和工作流增强方面发挥了关键作用. 实施创新解决方案，提高生产力和电子学习质量, fostering an improved user experience.
Senior Content and Communications Manager
Contents.com
- Developed and managed the Contents.Com全球品牌传播团队及相关内容, marketing, brand licensing, 以及贸易营销策略，以提高SaaS的品牌知名度, AdTech, and B2B enterprise business units.
- 定义和实施跨渠道内容和数字通信，通过确保客户了解我们来增加客户参与度, understood our product and message, 将我们视为人工智能领域的思想领袖和值得信赖的SaaS公司.
- Oversaw and executed event planning, community management, communication planning, 负责所有渠道的内部和外部利益相关者的公关沟通, including offline, online, and social media like Sprout Social.
- Addressed Contents.Com的目标群体和受众通过发展与市场意见领袖的正确关系, brand partners, bloggers, and media (which included press releases).
- 负责营销宣传品的开发, 确保在所有数字接触点上保持一致的品牌信息和语气，以加强公司和个人的品牌倡议.
Team Lead Content Operations
Westwing
- 有效领导并协助重组一支由120多名全职员工组成的内容制作团队, 将内容操作集成为核心功能，以提高操作效率并与组织目标保持一致.
- Led operations, logistics, 以及跨内容管理和生产执行的项目管理, including all creative projects, video production, entertainment marketing, and various processes for the department.
- 领导数字化转型和内容迁移项目至周一.设置技术计划、数据仪表板以及工作流管理自动化和报告.
- 共同开发新的全球内容请求收集流程、季度资源和输出计划.
- 领导实施了一个新的项目管理工具迁移项目，过渡到周一.精简日常工作流程，追踪资源，并建立费用追踪系统.
- 管理从开工会议到现场制作的A-Z制作操作, 确保顺利执行并遵守项目时间表和质量标准.
Marketing Operations Manager
Franklin University Switzerland
- 管理营销团队的日常运作，并与大学利益相关者合作制定新的项目战略，以保证在资源较少的情况下实现财务目标.
- 构思新的数字战略，并共同领导部门重组，以发展B2C和B2B2C入站营销渠道, focusing on students' customer journeys, high-quality video content, SEO, SEM, and strategic university partnerships.
- 创建并管理数据跟踪和营销自动化系统，以帮助付费媒体和公共关系策略的发展以及投资回报率分析.
- 评估入站潜在客户产生和营销策略的效率, 包括针对那些使用HubSpot的潜在客户的营销沟通(MarCom), Slate.js, and Marketo.
Digital Marketing Manager
Bluepillow
- 在EMEA级别实施全球计划，以执行在线客户旅程, handling omnichannel, 基于roi的跨数字渠道活动管理, 与活动监控跟踪和分析活动的表现.
- 部署客户管理系统(CMS)策略，协调媒体报道，并管理整个EMEA地区的公司网站, 完善企业品牌网站的功能, usability, and design.
- 对跨渠道数字传播和营销管理的各个方面都有深刻的理解, including paid media, public relations, organic SEO, local SEO, website management, data, analytics, and marketing technology.
Digital Marketing Manager
Property West Residential
- 制定和实施战略营销和销售计划, including real estate marketing, 并预测实现南加州51个社区的公司目标.
- 通过营销活动和社交媒体在物业和公司层面推广物业. Updated and managed social media profiles, marketing materials, 和公共关系，以增加客户参与和客户获取.
- 起草新闻稿和数字通讯, developed annual forecasts, 并尽量减少营销费用.
Project History
Software Migration | Monday.com
领导从Asana到Monday的设计、开发和技术迁移.为一家国际电子商务公司的120多名全职员工组成的内部内容工厂团队.
Product Marketing | Abarth
http://www.mirafiorimotorvillage.it/concessionario/abarth策划和制定售后产品的营销策略和销售机会, the most profitable Abarth business line, 2018年总营业额为2900万欧元，其中1700万欧元.
网站改版|瑞士富兰克林大学
http://www.fus.edu管理和协调学校网站的启动和重新设计, 包括一个新的界面和10种语言的CMS迁移.
市场运营经理|帕克·梅吉特
Led, 担任Parker Megitt公司的市场运营经理, e-learning video production strategies, 这确保了无缝集成和引人入胜的内容, and workflow enhancements, 提高整个过程的生产率和质量.
Education
通信与媒体专业学士学位
佛罗里达国际大学-佛罗里达，美国
Certifications
Content Marketing Certification
HubSpot
Mini-MBA Certificate
国际商业管理学院
Google AdWords Certification
SEO Professional
Semrush
Skills
Core
Marketing Communications (MarCom), Public Relations (PR), Marketing, Content Marketing, Marketing Operations, Agile Marketing, Content Strategy, Marketing Automation, Content Creation, Digital Marketing, Marketing Strategy, Social Media, Brand Marketing, Brand Strategy, Customer Segmentation, Writing & Editing, Facebook Marketing, Instagram Marketing, Social Media Marketing (SMM), Community Management, Email Marketing, Search Engine Optimization (SEO), A/B Testing, Entertainment Marketing, SEO Content, TikTok Marketing, Google Tag Manager, Customer Success, Google AdWords, Media Buying, Lead Generation, Google SEO, Local SEO, Keyword Research, SEO Audits, Marketing Research & Analysis, Content Operations, Metadata, Product Marketing, Go-to-market Strategy, Social Media Content, Campaign Monitoring, Organic Social Media, Social Media Management, Branding, Copywriting, Digital Marketing Strategy, Market Research & Analysis, Digital Campaigns, Performance Marketing, Influencer Marketing, Customer Engagement, Campaign Management, Marketing Collateral Development, Content, Marketing Analytics, App Store Optimization (ASO)
Platforms & Tools
HubSpot, Content Management Systems (CMS), Google Analytics, Marketing Platforms, Eloqua, Adobe Dreamweaver, Google Data Studio, CRM Systems, Marketo, Jasper
Business Models
Business to Consumer (B2C), B2B2C, Business to Business (B2B), Business to Business to Consumer (B2B2C)
Other
Digital Media, Brand Management, Business Strategy, Project Management, Team Leadership, Business Management, Content Management, Business Development, Website Redesign, Web Analytics, Creative Direction, Communication, Paid Media, Customer Acquisition, Copy Editing, Proofreading, Salesforce, Budgeting, People Management, Remote Team Leadership, Brand Positioning, B2B Partnerships, Product Growth, Direct to Consumer (D2C), Microsoft Excel, Microsoft Teams, Slack, Customer Relationship Management (CRM), Scrum, Keyword Analysis, Data Analysis, Content Production, Video Production, Capacity Planning, Logistics, Contract Management, Finance, Strategy, Story Mapping, Reporting, IT Administration, Software Development, Digital Transformation, Scaling, Database Management, Partnerships, Website Management, Team Management, Digital Strategy, Web Design, Digital Asset Management, UX Design, Project Budget Management, Website Traffic, Graphic Design, Web UX, Press Releases, Program Management, Programming, Customer Journeys, Event Planning, Personal Branding, Tone of Voice, Communication Planning, E-learning, UX Writing, Sprout Social, Online Reputation Management, Trade Marketing, Remarketing, Video Marketing, SendGrid, Multimedia, Digital Newsletters, Real Estate Marketing, Brand Licensing, Marketing Materials
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