Lynda Reinarz，美国德克萨斯州奥斯汀市的市场营销专家
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Lynda Reinarz

Verified Expert  in Marketing

Marketing Expert

Location
Austin, TX, United States
Toptal Member Since
June 28, 2023

Lynda is an enthusiastic, 熟练的市场营销人员，在戴尔等蓝筹公司有超过20年的营销经验, IBM, and Nokia. She thrives in a fast-paced environment, adapts and ramps quickly to changing priorities, and leads with a results-first mindset. Lynda's passion is in demand generation, content and social strategy, paid media, and partner marketing. She always seeks to deliver stellar, 为她的客户提供可追踪的结果，并不遗余力地提供这些结果.

CopywritingPerformance MarketingSocial Media ContentSocial Media Marketing (SMM)Facebook AdsSocial MediaDemand GenerationeCommerceEmail CampaignsLead GenerationEmail MarketingDirect MarketingLanding Page OptimizationMarketing Budget PlanningABMMedia Planning

Project Highlights

HungerRush Social Media Strategy
制定了一项社交媒体策略，在7个月内将粉丝和参与度提高了60%以上.
Dell Technologies World Social Media Content Calendar
为Dell Technologies World创建并执行了一个全面的社交活动日程表, 与之前的活动相比，这次活动的参与度和粉丝数增加了30%以上.
HungerRush Content Strategy
制定公司第一个内容战略，指导即将推出的内容开发.

Expertise

Campaign StrategyDigital MarketingOnline MarketingPaid MediaSocial Media ContentSocial Media Marketing (SMM)Social Media StrategyStrategic Planning & Execution

Work Experience

Performance Marketing Director

2021 - 2022
HungerRush
  • 设计和优化端到端的整合营销活动，目标客户是销售点餐厅买家和首选客户, including lead generation, ad creation, media planning and placement, nurturing, and sales enablement and optimization.
  • Managed a team of six, including ABM, marketing operations, analytics, customer marketing, content strategy, and social media.
  • 利用营销技术堆栈来完善和优化程序. 这些系统包括HubSpot、6sense、Uberflip、Brizo和Seamless.ai.
  • Defined campaign pillars based on segmentation, customer journey, and channel strategy, ultimately shattering targets by more than 30%.
  • 构思和管理第一个全公司范围的社交媒体战略, including paid and organic approaches, advocacy, content writing, sourcing, and a content calendar to increase brand affinity, awareness, followership, and demand.
  • 监督媒体和创意机构从入职到创意发展, campaign execution, media strategy, and reporting.
  • Created, executed, 并使用自下而上的方法管理所有营销学科的整体营销预算.
  • 共同领导了一个全公司范围的文化委员会，以促进联系和参与的包容性文化.

Senior Campaign and Social Media Strategist

2018 - 2021
IBM
  • 为IBM Cloud制定并构建了跨多个领域的活动策略, including media, channel management, content development, digital, and events.
  • Created a lead management process for all inbound responses, including events, sales routing and enablement, nurture development, and execution.
  • 与销售部门合作，在高倾向客户中开发并实施了突破性的ABM计划.
  • 通过在社交渠道中推广业务优先级，为IBM Cloud构建社交媒体战略, testing, measuring, and optimizing for impact. I also wrote and sourced content for social publishing.
  • 通过内容和公告推广，对一级和二级活动进行活动社交支持.

Senior Consultant – Social Media and Performance Marketing

2009 - 2017
Dell
  • 为多个利益相关者和合作伙伴创建并实施社交媒体战略, 成功整合现有项目，在所有社交平台上提升品牌, including Instagram, YouTube, Facebook, and Twitter.
  • 在引领了科技史上最大的合并之后，制定了一项战略，并推出了三个新的、独特的戴尔社交媒体账户, garnering over 10,000 followers in one month.
  • Produced the 1st pan-Dell social media editorial calendar, 与内部和品牌家族的同行进行跨职能合作，以调整战略和方法, driving collaboration and consistency.
  • 执行Dell Technologies World和MatchPlay的一级活动社交策略.
  • 管理北美商业媒体战略，预算数百万美元, ensuring efficient spending, effective quarterly plans, partner alignment, and return on spend.
  • 领导和执行在线活动和潜在客户整合计划, saving the company over $1 million in one year.
  • 一个商业保护伞下超过七个业务单位的统一需求策略.
  • 建立了第一个全渠道和跨部门的内容策略和库，用于潜在客户的生成.
  • Acted as the single POC for Intel, using over $500,000 per quarter in MDF, 有效地协调冲突策略以推动互利的营销活动. 我还与微软和VMware合作，有效地执行MDF活动.

eCommerce and Digital Marketing Manager

2008 - 2009
Nokia
  • 建立和管理与移动运营商的关系，在合作伙伴网站(如AT)上进行营销&T, Verizon, T-Mobile, and 3rd-party channel sales sites.
  • 执行诺基亚设备在运营商网站的上线, 确保在所有内部和第三方网站上进行最佳的销售和布局.
  • Led and implemented a new online carrier strategy, including customized deliverables, merchandising and navigation recommendations, and tracking.
  • 在外部网络上提供了第一个完整的诺基亚产品组合的出色结果, CNET, 每月约有2000万次印象，点击率为8%.

Senior Consultant – SMB in Services and Public Sectors

2000 - 2008
Dell
  • 成功推出首个沉浸式在线体验, video, and mobile campaigns at Dell.
  • 领导一个登陆页优化项目，通过90个食谱的多变量测试获得最高的转化率, then optimized based on results.
  • 根据测试项目的结果执行登陆页面优化.

HungerRush Social Media Strategy

http://docs.google.com/presentation/d/1kvloIYevmYCrwSnbOv7fkND3WD1C05sy/edit?usp=sharing&ouid=116344993547581232057&rtpof=true&sd=true

制定了一项社交媒体策略，在7个月内将粉丝和参与度提高了60%以上.

HungerRush是一个面向餐厅的一体化云销售点平台. 之前的社交媒体策略实际上是不存在的，或者是片面的，专注于基于事件的帖子. 执行有效而全面的社交媒体策略, 我们通过创新的内容和引人入胜的帖子有效地吸引了我们的追随者，并增加了更多的粉丝.

Dell Technologies World Social Media Content Calendar

http://docs.google.com/spreadsheets/d/1HPOss5jjiPXeaMabf6cWiK7NV_8agVYdyJhngB-38zM/edit?usp=sharing

为Dell Technologies World创建并执行了一个全面的社交活动日程表, 与之前的活动相比，这次活动的参与度和粉丝数增加了30%以上.

Dell Technologies World是一个一级年度活动，需要整个活动和所有活动的内容策略和社交协调. I developed this social calendar to schedule, plan, track, and measure the impact of all social media platforms before, during, and after the event.

HungerRush Content Strategy

http://docs.google.com/presentation/d/1l0G74KtT4yqHKAfceROECWnjKKDiMRuG/edit?usp=sharing&ouid=116344993547581232057&rtpof=true&sd=true

制定公司第一个内容战略，指导即将推出的内容开发.

内容策略对于所有层次的需求都是至关重要的，从上到下跨越相关的人物角色和痛点. I created the 1st content strategy at HungerRush, effectively organizing content by role, buying stage, solution, and pain point to reach our audience for optimum results. 我还进行了相关的差距分析，以确定发展的关键内容.
1993 - 1995

Master's Degree in Advertising and Marketing

Texas Tech University - Lubbock, Texas, USA

1989 - 1993

Bachelor's Degree in Journalism

Texas Tech Unviersity - Lubbock, Texas, USA

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