Jennifer is available for hire
Hire JenniferJennifer Rustigian
Verified Expert in Marketing
Marketing Expert
Location
San Francisco, CA, United States
Toptal Member Since
July 18, 2023
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, 为B2B和B2C业务建立有效的营销活动和沟通策略. Jennifer有很强的能力在快节奏的环境中茁壮成长，并具有与各级管理人员和全球产品团队合作的专业知识, customer success, and engineering in the US, UK, Asia-Pacific, and Israel.
Public Relations (PR)Content StrategyContent Marketing StrategyCopywritingEmail CampaignsBrand MarketingMarketing StrategySocial Media ContentDemand GenerationSocial MediaInfluencer MarketingSocial Media ManagementCustomer SuccessEvent MarketingBrand ActivationPersonal BrandRebrandingCorporate CommunicationsCustomer EngagementCrisis ManagementMarketing CommunicationsSprout SocialTone of VoiceMedia RelationsCommunication Strategy
Project Highlights
Growth Marketing Strategy for the Workforce SaaS Platform Deputy
通过在5年成功营销Ace Hardware客户，实现了14%的年增长率,000 stores.
PR and Marketing for the Fintech Company Reali
制定发布新产品的公关计划，并获得《欧博体育app下载》等主流媒体的报道, TechCrunch, Cheddar, and CNBC.
Strategic Communications for a Top-rated PR Agency in Los Angeles
为退伍军人事务部制定并实施了一项屡获殊荣的内容营销和危机沟通策略.
Expertise
Work Experience
Marketing Director
2023 - 2023
Body Good Studio LLC
- 聘请并管理一家社交媒体机构和内容营销人员，创建和管理跨社交媒体平台的内容.
- 与六名有影响力的人一起开发并推出了一个有影响力的营销计划，以创建和发布吸引人的内容，以吸引目标受众.
- Owned all campaign messaging and drafted content for websites, emails, and paid media.
Senior Brand Marketing Manager
2022 - 2023
Verkada
- 制定并执行营销策略，利用有效的品牌激活和品牌定位技术，提高Verkada与合作伙伴的全球品牌知名度, integrators, and industry media.
- 拥有内容和社交媒体战略，并率先推出一个新的内容中心, increasing web engagement by 30% in the first two months.
- Handled corporate and personal branding. Oversaw corporate social responsibility (CSR) activities, including the AAPI Camera Donation program, and developed a concept for a recycling program.
- 与美国海军和安全工业协会建立伙伴关系，通过大型活动赞助接触公共部门和全球观众.
- 领导实施公司范围内的项目管理工具和新流程，以简化创意生产.
Senior Marketing Program Manager
2021 - 2022
Deputy
- Joined the company as the first US SMB growth manager to develop and manage US growth, handling lead generation and sales enablement, customer engagement, customer success, digital marketing, and events such as trade shows and conferences.
- Managed the Ace Hardware account and successfully marketed to 5,000 stores, leading to a 14% increase in year-over-year growth.
- Secured five global customers for references—UNTUCKit, Trek Bicycles, Everlane, Intercontinental Hotel Group (IHG), and Ace Hardware. 我还为他们创建了内容，包括网络研讨会、案例研究、照片和视频.
- Launched the company's first partnership with a professional sports team, the San Jose Sharks NHL team. It involved digital content development, social media campaigns, sweepstakes, and print campaigns, resulting in 40+ million organic impressions.
- 一年内在美国各地执行了13次现场营销活动和贸易展.
Head of Marketing Communications
2017 - 2021
Reali
- 作为第一个内部营销和数字通信团队成员加入公司, building and executing the corporate communications strategy across channels.
- Oversaw a team of agencies and contractors, managing a $3 million annual budget dedicated to content creation and PR services.
- 制定发布新产品的公关计划，并获得《欧博体育app下载》等主流媒体的报道, TechCrunch, Cheddar, and CNBC.
- 建立公司定位，并致力于内容营销策略开发，以扩大公司增长并获得六个市场的客户.
- 建立合作伙伴营销功能，并制定增长活动，以支持与Uber的合作伙伴关系, Salesforce, and Facebook, marketing real estate services as employee benefits.
Director of Content
2015 - 2017
Motiv
- 管理和执行GTM营销活动，以及支持凯鹏华盈(Kleiner perkins)支持的物联网硬件公司国际上市产品发布所需的所有信息和内容.
- 开发公司和目标叙述，包括核心欧博体育app下载，向市场介绍动机环及其技术. Earned a Webby award for MyMotiv.com content development, beating out nominees like Google, Uber, and Adidas.
- 通过付费和有机数字渠道制作和指导Wistia的所有视频内容.
Account Director
2007 - 2015
Consensus Inc.
- Developed corporate communications and creative marketing solutions for various clients. 它包括战略公关活动和涉及营销材料的内容制作, design assets, video production, and visual communications.
- Established the campaign identity, produced video, 并领导了西洛杉矶退伍军人事务部的媒体宣传和政府影响工作. This cause-marketing campaign increased impressions by 500% and won a PRSA Prism Award.
- 领导一世纪银行成立十周年的营销传播策划和品牌重塑. It involved developing and redesigning the company logo, website, and collateral materials and contributed to a successful company acquisition.
- 拥有媒体关系策略，以支持多个房地产收购基尔罗伊房地产. Developed all external-facing materials to publicize key acquisitions, like Sunset Media Center for $79 million and Columbia Square for $48 million.
- Produced fully integrated marketing campaigns for the Equity Office, handling inbound marketing, positioning, and video production on a $300,000 annual budget. Created over 15 videos and three new branding initiatives in three years.
Communications Director and Congressional Representative
2002 - 2007
United States House of Representatives
- 管理所有的营销和沟通工作，并与社区团体和媒体合作，为国会议员的主要政策倡议建立意识.
- 开发所有媒体发布并协调与重要媒体接触的新闻宣传, organizations, and constituents.
- Executed press events and regional conferences, including three annual women's conferences, to gain exposure in local, regional, and national media markets, leading to five successful reelection efforts.
Project History
Growth Marketing Strategy for the Workforce SaaS Platform Deputy
http://www.deputy.com/customers/ace-hardware通过在5年成功营销Ace Hardware客户，实现了14%的年增长率,000 stores.
While working for Deputy, a workforce management software platform, I developed and executed the strategy to grow the Ace Hardware account. I owned all aspects of the program to reach new stores. My work included:
• Field marketing at two annual tradeshows to reach store owners.
• Digital email campaigns and demand-generation programs.
• Webinar and software training to help educate store managers.
• Field marketing at two annual tradeshows to reach store owners.
• Digital email campaigns and demand-generation programs.
• Webinar and software training to help educate store managers.
PR and Marketing for the Fintech Company Reali
http://vimeo.com/376005480制定发布新产品的公关计划，并获得《欧博体育app下载》等主流媒体的报道, TechCrunch, Cheddar, and CNBC.
我是公司的第一个内部营销和传播团队成员，负责建立和执行跨渠道的企业传播策略. My work included:
•管理一个由代理和承包商组成的团队，每年300万美元的预算用于内容创作和公关服务.
•制定公司定位和内容营销策略，以扩大公司发展规模，并在六个市场获得客户.
•建立合作伙伴营销功能，并设计增长活动，通过与优步合作，将房地产服务作为员工福利进行营销, Salesforce, and Facebook.
•管理一个由代理和承包商组成的团队，每年300万美元的预算用于内容创作和公关服务.
•制定公司定位和内容营销策略，以扩大公司发展规模，并在六个市场获得客户.
•建立合作伙伴营销功能，并设计增长活动，通过与优步合作，将房地产服务作为员工福利进行营销, Salesforce, and Facebook.
Strategic Communications for a Top-rated PR Agency in Los Angeles
http://www.jenniferrustigian.com/help-house-la-vets为退伍军人事务部制定并实施了一项屡获殊荣的内容营销和危机沟通策略.
支持退伍军人事务部在西洛杉矶为退伍军人建造住房的倡议, I developed a campaign that involved identity, tone of voice, and branding.
The campaign assets included:
• Content development, a website, 以及2015年7月推出的一页微型网站，作为社交媒体和草根影响者活动的基础.
• An influencer outreach program to inform and engage elected officials; the campaign received thousands of organic impressions after each elected official shared the campaign content on their social media channels.
2016年，我们两次获得美国公共关系学会(PRSA)棱镜奖，分别是网站奖和危机管理奖和危机传播奖.
The campaign assets included:
• Content development, a website, 以及2015年7月推出的一页微型网站，作为社交媒体和草根影响者活动的基础.
• An influencer outreach program to inform and engage elected officials; the campaign received thousands of organic impressions after each elected official shared the campaign content on their social media channels.
2016年，我们两次获得美国公共关系学会(PRSA)棱镜奖，分别是网站奖和危机管理奖和危机传播奖.
Education
2004 - 2007
Master's Degree in National Security Studies
California State University - San Bernardino, CA, USA
1997 - 2002
Bachelor's Degree in Political Science and International Affairs
University of California - Riverside, CA, USA
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