安妮塔Ezediunor
验证专家 in 市场营销
市场营销专家
安妮塔 is a strategic and passionate digital marketing leader with extensive experience developing and activating impactful customer-centric full-funnel marketing strategies. She has managed customer journeys and lifecycles and effectively managed media solutions, 数字营销运营, and campaigns to deliver superior and personalized consumer experiences to achieve brand objectives across omnichannel.
项目的亮点
专业知识
工作经验
市场传播专员
贝尔加拿大
- 有管理的活动交付, 提高运营营销效率, and leveraged customer data and insights to drive a targeted approach to customer acquisition across paid search, 编程式显示, 以及社交平台.
- Improved consumer consideration for Bell wireline products by optimizing marketing campaigns focusing on personalized product experiences, 创造性的卓越, 创新的媒体解决方案.
- Collaborated with internal cross-functional teams and agency partners to develop marketing and communication messaging for paid components of always-on and seasonal campaigns and other marketing initiatives.
数字营销经理
雀巢
- 制定数据驱动和全渠道数字营销策略, activating CRM marketing and optimizing digital media to create personalized customer experiences and achieve brands' business objectives.
- Managed the end-to-end execution of strategic campaigns to reach over 70% of the brands' activation universe and deliver targeted marketing messages by leveraging global best practices in creative execution and digital media.
- Developed strategic marketing roadmaps and marketing programs to provide guidelines and deliver higher returns on marketing investment by instituting a more integrated approach to digital marketing designed to drive commercial relevance.
- 领导在线数据信号的传递, 消费者洞察, and 战略内容领域 to win content personalization to optimize presence across omnichannel, 社交媒体, 品牌网站, 编程平台, 在线广告.
- Leveraged customer data to recommend and execute innovative digital media solutions through the lifecycle of marketing campaigns, 从构思到创意媒体优化, 职位评估, 和报告.
全球数字加速专家
雀巢
- Led the digital transformation for iconic global brands by challenging the status quo, 提供不同的视角, and deploying eBusiness initiatives across projects to accelerate Nestle's digital footprint globally.
- Improved brand consideration with impactful content by harnessing the power of search and 社交媒体 trends to develop a global digital campaign for Nescafé across multiple online channels 销售额增长28%.
- Developed a second-party data activation playbook to provide global guidance on identifying and developing relevant local partnerships to build a consumer database and improve personalization.
- Managed the development and 优化 of a modular and best-in-class website centered around consumer needs with a core objective of driving efficiency globally.
- Coached top management leaders and employees on emerging digital technology and eBusiness skills.
营销专家
雀巢
- 领导数字营销策略的执行, 优化, and analysis of established KPIs to optimize digital marketing campaigns, 包括社交媒体, 搜索引擎优化, 扫描电镜, 展示广告.
- 定义, 提出了, and monitored the implementation of experiential marketing and trade marketing activities in line with the brand's communication strategy.
- Championed the digital launch of an innovative new product to reach 32 million unique consumers.
- Designed and launched a consumer engagement platform to elevate consumer experience, 建立即时意识, 并推动其年轻消费者的采用, 市场份额增加3%.
项目历史
数字战略
Led the development of full-funnel digital marketing strategies for over eight iconic brands and the E2E management of its execution to deliver targeted marketing messages and enable a seamless 电子商务 experience for increased revenue and ROI.
This involved developing an audience strategy and activating CRM marketing to achieve the brand's strategic business objectives.
数据策略
Developed a second-party data partnership and activation playbook to guide the identification and development of relevant alliances to build a consumer database and drive personalization, 导致投资回报率增加679%.
以内容取胜|活动管理
Led the development and delivery of a global digital marketing campaign with impactful content across omnichannel by harnessing the power of search and 社交媒体 trends, 销售额增长28%.
教育
工商管理硕士(MBA)
IPADE商学院-蒙特雷，墨西哥
工商管理硕士(MBA)
拉各斯商学院——尼日利亚拉各斯
经济学和统计学学士学位
贝宁大学-贝宁，尼日利亚
认证
电子商务证书
雀巢电子商务学院
数据分析认证
Dataleum
数字营销专业证书
数字营销学院
Skills
核心
数字运动, B2C营销, 目标观众, 内容策略, 市场营销, 销售, 数字广告
平台 & 工具
销售force营销云
技术
SQL
其他
数字战略, 数字媒体, 利益相关者管理, 品牌管理, 品牌建设, 项目管理, 启动策略, 增长战略, 客户关系管理(CRM), 敏捷项目管理, 消费者洞察, 网站管理, 数据策略, 沟通, 贸易市场, 客户体验, 电子商务, 商业策略, 业务分析, 经济学, 计量经济学, 数据分析, 商业策略, 运营管理, 销售策略, seo, 直接对消费者(D2C), 网站优化, 创新管理, 数据管理, Microsoft Power BI, 数据分析
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